On Cooperation in Tourism and Cultural Travel

08.09.2026

Memorandum of understanding

between the Government of the Republic of Uzbekistan and the Government of the Republic of Serbia

The Government of the Republic of Uzbekistan and the Government of the Republic of Serbia (hereinafter referred to individually as a “Participant” and collectively as the “Participants”),

Guided by the Agreement between the Government of the Republic of Uzbekistan and the Government of the Republic of Serbia on Cooperation in the field of Tourism, signed in Tashkent on 28 October 2025;

Recognising the mutual interest of the Republic of Uzbekistan and the Republic of Serbia in expanding tourism cooperation for the benefit of their respective travel operators, hospitality companies, creative industries and service providers;

Acknowledging the growing tourism potential of both the Republic of Uzbekistan and the Republic of Serbia as high-value cultural, heritage and experience-based destinations for each otherʼs outbound travel markets;

Noting the mutual benefit of increasing direct tourism flows, strengthening aviation connectivity and promoting sustainable tourism investment opportunities;

Desiring to establish a commercially focused and flexible framework that supports private sector-led tourism cooperation and market access;

Have reached the following understanding:

Article 1 Purpose

The purpose of this Memorandum is to establish a non-legally binding framework for cooperation between the Participants in the tourism sector with the objective of:

(a) increasing tourism flows between the Republic of Serbia and the Republic of Uzbekistan;

(b) supporting tourism, hospitality and creative sector companies of both Participantʼs countries seeking market access and investment opportunities in each otherʼs markets;

(d) strengthening people-to-people links through travel and cultural exchange.

Article 2 Priority Areas of Cooperation

Cooperation under this Memorandum may include, but is not limited to, the following priority areas:

1. Market Access and Tourism Promotion

(a) facilitating the promotion of the Republic of Uzbekistan and the Republic of Serbia as tourism destinations within each otherʼs outbound tourism markets;

(b) supporting joint marketing campaigns, roadshows and participation in major international tourism exhibitions in the Republic of Serbia, the Republic of Uzbekistan and third countries;

(c) encouraging the use of digital platforms and online booking ecosystems involving service providers from the Republic of Uzbekistan and the Republic of Serbia.

2. Private Sector Engagement

(a) promoting partnerships between tour operators, hotel groups, event organisers and other tourism stakeholders from the Republic of Uzbekistan and the Republic of Serbia;

(b) facilitating investment opportunities for Uzbek and Serbian companies in hospitality, heritage tourism, eco-tourism and destination development projects in each otherʼs markets;

3. Aviation and Connectivity

(a) supporting dialogue on improving air connectivity between the Republic of Serbia and the Republic of Uzbekistan, including through existing and potential future routes;

(b) encouraging cooperation between airlines, airports and aviation service providers to enhance passenger experience and market accessibility.

4. Sustainable and Experience-Based Tourism

(a) promoting sustainable tourism practices aligned with international standards;

(b) supporting the development of cultural, gastronomic, creative, eco-tourism and adventure tourism products attractive to travelers from the Republic of Uzbekistan and the Republic of Serbia;

5. Skills Development and Service Quality

(a) facilitating training programmes and professional exchanges involving Uzbek and Serbian tourism education institutions and service providers;

(b) sharing best practices in destination management, hospitality standards and customer experience delivery;

Article 3 Implementation Arrangements

1. The Participants will designate focal points to coordinate activities under this Memorandum.

2. Cooperation may be implemented through targeted projects, business forums, trade missions, pilot initiatives and technical cooperation activities, as mutually decided.

Article 4 Legal Status

1. This Memorandum is not intended to create legal rights or obligations under international or domestic law.

2. Activities under this Memorandum will be carried out in accordance with the applicable laws and regulations of each Participantʼs country.

Article 5 Financial Provisions

1. This Memorandum does not create financial obligations for either Participant.

2. Activities may be supported through private sector investment, commercial partnerships and existing cooperation programmes, subject to availability of resources.

Article 6 Information Exchange and Promotion

Where appropriate, the Participants may exchange non-confidential information related to tourism opportunities, regulatory frameworks and investment conditions, in accordance with laws and policies of their respective countries.

Article 7 Consultations

Any differences arising from the interpretation or implementation of this Memorandum will be resolved through consultations between the Participants.

Article 8 Amendments

This Memorandum may be amended by mutual written consent of the Participants.

Article 9 Duration and Termination

1. This Memorandum will become effective on the date of its signature.

2. It will remain in effect for a period of five (5) years and may be extended by mutual written consent.

3. Either Participant may terminate this Memorandum by providing written notice through diplomatic channels. Termination will not affect ongoing cooperative activities unless otherwise agreed.

Signed in Belgrade, on 8 September 2026, in duplicate in the Uzbek, Serbian and English languages, all texts being equally authentic. In case of any divergence of interpretation, the English text will prevail.

(signatures)